Monday, November 25, 2013

Inspiration in Technique

Dear Reader,

Sometimes the behind the scenes work on animation can be even more inspiring than the final product. There's an ad running in England right now which fits that bill. Here's a review of that ad written by my cousin, including pics from the behind the scenes. And here's a little video:

Personally I think the ad would have been even more powerful if when watching we were aware of the technique behind it ... I guess that's what I like so much about Aardman :)

Chin chin
Ruthless Whims

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