Wednesday, January 15, 2014

Black and White

Dear Reader,

It is with great excitement that I announce to you: we have a bar code!

I feel so grown up :)

Chin chin
Ruthless Whims

PS For those who prefer only the lighter side of commerce, here's an image of the home-made marshmallows for the squirrel shaped s'mores at this weekend's Squirrel Kits launch party! For those select attendees this is going to be awesome :)


Monday, January 13, 2014

Hang Tags!

Dear Reader,

Last Friday, on a distant bank of grass, behind a delightful mid-morning soccer match an important photoshoot was taking place - yes, that white spec just to the right of the bottom of the right light pole was us.
That white bounce, just to the left of camera in the left still here is what you were seeing in the panorama above. And huddled between the bounce and Justus (as he makes an on-set inspection of our work) is the star of the shoot ...

Once again, it is a matter of perspective when judging the importance of what is happening :)

Stay tuned for the tags themselves - the last piece in the puzzle that is our squirrel craft kit!

Chin chin
Ruthless Whims

Friday, January 10, 2014

The Marvels of Perspective

Dear Reader,

This morning while eating breakfast, Alien Two reminded me of the power of a different perspective. What at first looked to me like a sticky syrupy combination of banana and pancake, destined for the floor or her nighty actually turned out to be a banana pancake rainbow :)

It reminded me of this little video which I promptly shared with her:


About halfway through she asked, "hey, how did he do that?" and was then delighted to see the trick. So important to keep open to different perspectives :)

Chin chin
Ruthless Whims

Wednesday, January 8, 2014

Dipped Lids!

Dear Reader,

Often in life people will tell you something can't be done, or that it can't be done the way you wanted to do it ... and much of the time they will be right. The thing is that every once in a while they are not, and in those instances it is important to follow your instincts.

Yesterday, with attentive help from Alien Two, Justus' commitment to dip-painting was vindicated (our spray-version required too much touch up).

Contrary to popular opinion, dipping didn't dissolve our lids!

Gradually we continue to refine the process :)

Chin chin
Ruthless Whims

Monday, January 6, 2014

Pom Pom Sheep!

Dear Reader,

Welcome to the new week, and for those like me, a return from vacation. To get us all going, here's a fun little clip full of inspiration from England.


I absolutely love the sheer volume of these pom pom sheep! Would love to do something similar with squirrels one day :)

Chin chin
Ruthless Whims

Friday, January 3, 2014

Creativity Sparked!

Dear Reader,

I'm super excited to share with you a couple of the amazing creations that early recipients of Squirrel Kits have been inspired to make!

We love these little critters!! And we're particularly excited by the lateral directions that were taken - love the pink batman squirrel and the dog(?) with button ears :)

Can't wait to see what other people create and the adornments that might follow.

Keep crafting!

Chin chin
Ruthless Whims

Wednesday, January 1, 2014

A New Year's Resolution!

Dear Reader,

With the beginning of the new year The Squirrel King has decided to articulate its commitment to the world around us. The Oath has been carefully crafted to include all manner of civic commitment we want to make, simply put this is it:


To help give context to these words we have dedicated a new tab to further expanding what this means to us. As time passes we hope to quantify The Oath more precisely, but for now we wanted to get it out there :)

Feel free to take The Oath yourself!

Chin chin
Ruthless Whims