Flash-Mob Oath!

Dear Reader,

We've done a redesign of our Oath!!

Don't worry, our commitment remains the same, the difference is that we've now amassed enough squirrels behind the scenes for a flash-mob to form :)

Said squirrels joined together on a bright green background and spelt it out - kind of similar to the fields of France where people have recently celebrated the cycling Tour.

Here it is in all it's glory!!

Chin chin
Ruthless Whims

A Long Overdue Update

Dear Reader,

It's been a chaotic last few weeks and we've traveled far and wide ... and it's been too long since I posted here!

The upside of all this is that The Squirrel King is spreading out across the country :)

We've been flat out attending trade shows for the first time ever and the response we've garnered is a little overwhelming. People - from Florida to LA, from Dallas to Canada - love our product and more generally the philosophy underpinning what we're doing.

To all our new friends, it's been wonderful to meet you!

Stay tuned for more updates, I'll try to get back to at least once a week :)

Chin chin
Ruthless Whims

The Squirrel King Celebrates Soccer!

Dear Reader,

I've been talking about it for a few weeks, teasing you with making of images, well without further ado, here is the final product. Check out our celebration of goalies!


Hope it brings a smile to you. Please share with anyone who enjoys squirrels or soccer :)

Chin chin
Ruthless Whims

World Cup Soccer: Crafting Time

Dear Reader,

I have always been a firm believer in the adage that life is not a spectator sport. And I've tried very hard to instill this into my kids, encouraging them to partake in sports, learn to ride a bike and just generally get out there.

All of that is simply a backdrop to my next observation: spending family time crafting while watching the world cup has been a great joy over the last week or so. I shall share the results shortly, but in the meantime I encourage you to enjoy some sport with your young ones. At the end of the day, spending time with them is a the rewarding common denominator :)

Chin chin
Ruthless Whims

Kooba Squirrel

Dear Reader,

The last week has been chaos for us! We flew to Dallas to meet McManemin - our new reps in that part of the country - and to partake in our first ever trade show. And did we ever meet a slew of great people!!

Pictured here is Kooba Karl tearing it up in the showroom. Karl comes care of Samm, one of our new favorite peeps. He's is a great ambassador for the game Kooba that amused us to no end. To read more about Karl, click here.

For those of you in the south, thanks for the hospitality and look out for acorns in stores near you :)

Chin chin
Ruthless Whims

Our Latest Store

Dear Reader,

Our latest store on the West Coast is in Fairfax, CA. Called Revolution 9 it too strives to foster a community of creativity and they're doing a great job!

The wonderful structure depicted here reminds us of the milk carton community we saw closer to home just a couple of weeks ago. So fun to see young minds being inspired :)

Chin chin
Ruthless Whims

Cell Animation Delight

Dear Reader,

I've always been a big fan of mixing media right back to the day my mind was blown when I first saw "Who Framed Roger Rabbit". For those of you similarly inclined, here's one to enjoy. It's fun and whimsical and just reminds you how wonderful simple ideas can be :)


Hope you enjoyed Hombre McSteez and much as I did!

Chin chin
Ruthless Whims