Halloween Is On Its Way!

Dear Reader,

Halloween is on its way, I know because there's a lot of discussion about costumes in the house. There's also been talk about how The Squirrel King should celebrate.

At this stage it's fair to say there will be a witch squirrel, a ghost squirrel, a mummy squirrel and maybe even a skeleton squirrel.

Where will we find them? Here's a couple of visual clues.

What they are doing in the graveyard ... well that you'll just have to wait for :)

Stay tuned as the set comes together!

Chin chin
Ruthless Whims

Display Boxes

Dear Reader,

It all started with the "farm-to-school" produce box; our new in-store display unit that is :)

Over the last few months we've been busy with many things behind the scenes and our new display unit is certainly one of them.

Inspired by the waxed cardboard that our swag of fresh fruit and veges arrives in every week, we decided to take a similar tack with our new in-store display units.

We're pretty excited by the final product, seen here with and without acorns, so keep an eye out for them in stores near you :)

Chin chin
Ruthless Whims

Fun with Duct Tape

Dear Reader,

I've seen some wonderful uses for duct tape including the construction of bags, but I had not until this weekend witnessed the sheer joy that can bring young ones :)

Returning from a tea-party with friends, my eldest sat me down to school me in the ways of duct tape construction. Specifically, she led me through step-by-step, her method for making a purse.  Check out the spectacular results!

Chin chin
Ruthless Whims

And Then They All Disappeared

Dear Reader,

As we prepared for the big shipment to Canada, it occurred to me that it would be fun to document the chief squirrel overseeing our packing job. And so without further ado, here it is for your viewing pleasure :)

Four pallets in all, and all headed north. If you live in Canada, keep an eye out in your nearest Mastermind Toy store :)

Chin chin
Ruthless Whims

Sunshine and Forest Packs!

Dear Reader,

There has been a lot of talk of late of boxes, so I wanted to take a moment to remind everyone what's inside all those boxes ... Acorns!

A big part of our hectic schedule over the last couple of months has been an expansion of color choices and a wonderful overhaul of the tags. So without further ado, I present to you, our Sunshine Pack, that sets you up for pink, yellow and orange squirrels, and ...


our Forest Pack that has the fixings for purple, blue and green!!

Super excited to see the squirrels you guys make with these new colors :) Keep an eye out for them, they're starting to head out into the world!

Chin chin
Ruthless Whims

Boxes and Boxes of Acorns!!

Dear Reader,

The last couple of months have been incredibly hectic, but we're about to lighten our load because ...

Our Canadian shipment is ready to go!!



A thousand acorns and dozens of stowaway squirrels are set to trek north.

With a little luck this will free me up to share more images with you!

Stay tuned for more posts, because there's plenty happening at Squirrel King headquarters :)

Chin chin
Ruthless Whims

The Squirrel King: Title Sequence!!

Dear Reader,

We've been very busy here at Squirrel King headquarters working out production of acorns. In the meantime though, the squirrels themselves were building a title card. Here's what we caught of the action :)


Hope you enjoy this as much as we did making it!

Chin chin
Ruthless Whims