Flash-Mob Oath!

Dear Reader,

We've done a redesign of our Oath!!

Don't worry, our commitment remains the same, the difference is that we've now amassed enough squirrels behind the scenes for a flash-mob to form :)

Said squirrels joined together on a bright green background and spelt it out - kind of similar to the fields of France where people have recently celebrated the cycling Tour.

Here it is in all it's glory!!

Chin chin
Ruthless Whims

A Long Overdue Update

Dear Reader,

It's been a chaotic last few weeks and we've traveled far and wide ... and it's been too long since I posted here!

The upside of all this is that The Squirrel King is spreading out across the country :)

We've been flat out attending trade shows for the first time ever and the response we've garnered is a little overwhelming. People - from Florida to LA, from Dallas to Canada - love our product and more generally the philosophy underpinning what we're doing.

To all our new friends, it's been wonderful to meet you!

Stay tuned for more updates, I'll try to get back to at least once a week :)

Chin chin
Ruthless Whims

The Squirrel King Celebrates Soccer!

Dear Reader,

I've been talking about it for a few weeks, teasing you with making of images, well without further ado, here is the final product. Check out our celebration of goalies!


Hope it brings a smile to you. Please share with anyone who enjoys squirrels or soccer :)

Chin chin
Ruthless Whims